What are India's sports enthusiasts searching for during the most exciting cricketing event in the country?

Microsoft Advertising 2022 Report

About Microsoft Search Advertising
Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences that value people. We're committed to your success, providing you with insights, technology and proven expertise to turn data into better-performing marketing campaigns. For more information, visit https://about.ads.microsoft.com/en-in/

About InMobi
InMobi is a leading provider of marketing and monetization technologies reaching more than a billion consumers around the globe. With deep expertise and unique reach in mobile, it is the trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, the world’s leading lock screen-based content discovery platform and video-platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. Headquartered in Signapore, InMobi maintains a large presence in San Francisco, Bangalore, New York, Chicago, Kansas City, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Singapore, Metro Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit https://www.inmobi.com/.

Download Now

Leverage Search for Driving Awareness to Conversion this IPL Season

The IPL season is here, and exciting times lie ahead for sports enthusiasts as well as brands. As 90% of online searchers know exactly what they are looking for, they become highly attuned to brand conversations and meaningful engagements online. Marketers can use this opportunity to leverage search for brand activations and drive engagement among the premium audiences in India.

Download our latest report to understand:

What are the rising search trends across different verticals
How brands can get in on the action and capitalize on these trends
What search ad techniques you need to leverage to win over customers in 2022

Download the Report

Search Marketing Trends During IPL