We use cookies to improve your journey and to personalize your web experience. By clicking “Accept All”, you consent to our website’s use of cookies to give the most relevant experience by remembering your preferences and repeat visits. You can use “Customize” to set up your cookie preferences. You can read our cookie policy to understand more about how we use cookies.Read More
Decline Customize Accept All

Understanding the Festive Shopper Journey in the New Normal

Download Now

Understanding the Festive Shopper Journey in the New Normal

Get Started

Festive Season 2020 : How Will India Shop ?

Festivity is in the Air

Despite the pandemic, the Festive Season sentiment remains positive. Based on our research study, Indians will spend INR 15,000 on average this festive season.

The New Normal Way of Shopping

The pandemic has accelerated the adoption of online shopping. According to our survey results, mobile is the primary channel to learn, explore, and buy for more than 60% of connected consumers.

The First-Time Shoppers

 As per our survey results, 53% of Indians made their first purchase online in the last 6 months. 40% of first-time shoppers originate from Tier-2 & Tier-3 cities. Mobile is the way to win these consumers. 

Download the Report