Decoding online user behavior during the T20 World Cup 2022 to inspire marketing strategies for the Cricket World Cup 2023

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About InMobi
InMobi is a leading provider of marketing and monetization technologies reaching more than a billion consumers around the globe. With deep expertise and unique reach in mobile, it is the trusted and transparent technology partner for marketers, content creators, and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, the world’s leading lock screen-based content discovery platform and video-platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. Headquartered in Signapore, InMobi maintains a large presence in San Francisco, Bangalore, New York, Chicago, Kansas City, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Singapore, Metro Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit https://www.inmobi.com/.

Leverage Search to Drive Awareness and Conversions this Cricket World Cup 2023

The Cricket World Cup 2023 is here in India, and it's an exciting times for sports enthusiasts as well as brands. As 90% of fans know exactly what they are looking for online, they are highly attuned to digital brand conversations and meaningful engagements. Marketers can use this opportunity to leverage search for brand activations and drive impact among the premium audiences in India.

Download our latest report to uncover:

Highlights from 2022
The Cricket World Cup’s Influence on the Sports Category in Digital Advertising
Top-Scoring Search Trends Around the T20 World Cup in 2022
How to Play on the Front Foot with Microsoft Advertising

Download the Report

Marketing During The Cricket World Cup 2023

About InMobi

InMobi is a leading provider of marketing and monetization technologies. With deep expertise and unique reach in mobile, it is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. InMobi’s mission is to power its customers’ growth by helping them engage their audiences and build meaningful connections. Its affiliated businesses – Glance, an unconsolidated subsidiary that offers a lock screen-based content discovery platform and video platform Roposo – help InMobi create new content and commerce experiences in a world of connected devices. InMobi is headquartered in Singapore, maintains a large presence in San Francisco and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit https://inmobi.com.

Microsoft Advertising offers scalable technology solutions, spanning search, native, display, video, and retail media, to reach consumers across all aspects of their digital lives. Connect with more than a billion people using Microsoft experiences that have a proven track record of higher buying power and online spending or reach any audience across the open web. We operate one of the world’s largest global marketplaces and are using our data-driven platforms, audience intelligence, and AI-capabilities to transform the industry. We are committed to making the web work for everyone – consumers, advertisers, publishers, and platforms alike. Our end-to-end solutions and globally scaled advertising business serves partner properties, and buyers and sellers of media to help them deliver business results.

About Microsoft Search Advertising

Microsoft Advertising 2023 Report