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What are India's festive shoppers searching for during the festive season? 

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The festive season is one of the most exciting and sought-after times of the year for Indian shoppers. After a difficult period of dealing with the pandemic, the 2021 festive season is set to welcome the much-needed respite for Indian consumers. With the resilience and unwavering spirit to move forward keeping the country going, Indian consumers have shown a strong intent towards increasing their shopping budgets this festive season. This gives brands an opportunity to leverage search for brand activations and drive engagement among the premium audiences in India.   

Download our latest report to understand:

• What are the latest search trends across different shopping categories?
• How brands can capitalize on these trends and own the category
• What search advertising best practices can help your brands win over festive shoppers in 2021  

The 2021 Digital Festive Season Shopper Insights

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